Well, the ceiling has finally been broken in the women’s lacrosse market. We have our first $200 lacrosse stick in the women’s game.
Men’s lacrosse has long had more expensive heads and handles that, in combination, easily top the $200 mark. In the women’s game, however, you had to take the most pricey head you could find and mount it on a men’s attack handle if you wanted to break the barrier, which was a rarity. It will not be so hard to find this upcoming 2009 lacrosse season.
With the introduction of their top of the line model, the new STX Xen 10°, that ceiling will break. Not only is STX introducing a new stick but to bring even more notoriety, the stick will be introducing it as a limited edition.
STX has decided to start a line within their line of hardgoods and apparel based around their sponsored athlete, Jenn Adams (Team Australia & University of Maryland/ Loyola College head coach). The SERIES 7 line from STX will include a Xen 10° Stick combination that will put a limited edition custom Black/Pink STX Xen 10° strung head together with a limited edition STX 10° Lever Teardrop Composite Black/Pink handle. This combination will sell for $199.99 at the very minimum. STX has M.A.P. (minimum advertised price) priced the item at the $199.99 which mean it is the minimum price that you will see it advertised for.
The STX Xen 10° is a new head for STX this upcoming year. It builds on their most successful head in years, the ATK. It will be the ATK design with a change to the over-molding and then it adds the 10° canted handle series. Complete stick Xen 10° on the basic AL7000 alloy Flex 10° handle will be in stores for about $134.00. This is far less than the Limited Edition Xen 10° from the STX Series 7.
STX and their Tech-Crew showed it all summer and the response was great. Lots of great feedback and most of those people that liked its feel and throw were not even fans of the STX ATK. This is great news for STX. It means that people will make the switch form another stick to their new STX Xen 10°. I think most STX ATK owners will stay with their tried and true ATK for at least a few more years until the Xen 10° proves itself. The original ATK fans, me being one of them (white/orange on an STX pink/orange Vise handle) have stuck with this great stick through the first issues with the over-molding coming off and gotten replacements and then even bought a few more. STX has been getting better and better with the over-molding process and the combination of fabric, weight and shape has brought great reviews for the ATK and I will assume that the Xen 10° will have the same reviews soon enough. It really is the ATK with a 10° cant.
The limited series will not be available to all retailers so if you are interested, you will need to seek out those Lacrosse Specialty Dealers. It is due out mid-Fall.
Sue Heether is a former goalie and All-American from Loyola College (’90) and World Cup Champion (’93, ‘97, ‘01). She is currently the Head Coach of the US Elite Team and President of Sports Her Way, Inc. To see all the women’s lacrosse stuff go to www.sportsherway.com