The Economics Of College Athletics: Cal Berkeley Athletic Department Ranks Last In Pac-10 In Corporate Sponsorships At $349,000 Per Year, $4.2 Million Less Per Year Than UCLA


Team Primary deal Years Term Worth in cash and merchandise Value per year
Arizona Nike 7 2007-14 $7,927,500 $1,132,500
ASU Nike 6 2008-14 $11,300,000 $1,883,333
California Nike*# 5 2002-07 $1,745,000 $349,000
Oregon Nike 8** 2010-18 $22,725,000 $2,840,625
Oregon State Nike 5 2006-11 $3,264,250 $652,850
Stanford Nike private schools not required to release contracts
UCLA Adidas 6** 2005-11 $27,412,000 $4,568,667
USC Nike private schools not required to release contracts
Washington Nike 10 2009-19 $34,400,000 $3,440,000
WSU Nike 8 2009-17 $11,700,000 $1,462,500

 

* expired
** extension
# California’s contracts didn’t include the value of hundreds of pairs of shoes and other promised apparel
 
Source: University contracts, obtained through state open-records laws. Totals include guaranteed dollar amounts
 
 
 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s