The 2011 Adrenaline Challenge Elite Division was won by the San Diego Shredderz Blue (in white jerseys), which was made up primarily of La Costa Canyon High School varsity lacrosse players. They played the OC Kings, from Orange County, CA in the semi-final game and won 5-4. This is action from the 1st quarter.
Daily Archives: January 13, 2011
First Half Video Highlights Of San Diego Shredderz Blue Defeating OC Kings 5-4 In The “2011 Adrenaline Challenge” Elite Boys Lacrosse Semi-Finals
The International Management Group (IMG) Brings 50 Years Of Sports Talent And Brand Representation To The National Lacrosse League’s Mission To Increase Television Viewership
“…the agreement with IMG moves the league closer to its ultimate goal: reaching more viewers. The company will handle all international media and sponsorship rights as well as an ongoing sponsorship from Reebok and an online partnership with Livestream, which broadcasts every NLL game on the internet..”
“It means everything quite honestly,” Daniel said of the partnership with IMG. “You look at the other leagues … they have literally hundreds of people working on television rights and sales and sponsorship and marketing. In the NLL we have had people do those things, usually we’ve had one or two people doing them in the past. They’ve been good people, but they can’t possibly have the resources that those other leagues do. Now that we have IMG, IMG does have those resources, they have that infrastructure that a league like ours can’t possibly replicate on their own.
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging:
- IMG College is the leader in collegiate marketing, licensing and media rights.
- IMG’s Joint Ventures, IMG Reliance, IMGX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities.
- IMG Media is the world’s largest independent producer and distributor of sports programming.
- IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world’s most important sports organizations, leagues, and federations.
- IMG Fashion owns and operates fashion events around the world and IMG Models represents the world’s top models and leading designers.
- IMG Art+Commerce represents the most influential photographers, art directors and stylists.
For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world’s largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, fashion and media world.
Founded in 1960 with a handshake between Mark McCormack and golf legend Arnold Palmer, IMG has grown into a global operation. In 2004, renowned entrepreneurial pioneer Ted Forstmann acquired the company and infused it with renewed energy, creativity, and strategic direction.
The FCA Blue Boys Lacrosse Team Won The “2011 Adrenaline Challenge” High School Lacrosse Division Championship In Del Mar, CA
Northern California High School Lacrosse: Petaluma And Casa Grande Boys Lacrosse Teams Seek To Become CIF Varsity Lacrosse Programs And Join Marin County Athletic League (MCAL)
“..there will be costs the league hasn’t thought of, such as field preparation, administrator supervision, athletic secretary and
athletic director time. Adding lacrosse will not be without expense to the school district…”
If lacrosse were to become a school sport at Petaluma and Casa Grande, they could join the Marin County Athletic League and play the Marin County schools along with Sonoma Academy and Cardinal Newman.
Petaluma and Casa Grande lacrosse teams have gone about as far as they can go as club teams. The school trustees have made it clear at several meetings that the decision about adding lacrosse as a school sport would be left to the administrators at each of the two high schools.
I understand the administrators’ reluctance to add a sport at a time when many programs are being cut back or eliminated entirely.
Not being a California Interscholastic Federation sport has already created controversy inside Petaluma Lacrosse, the private organization that runs not only the high school programs, but also the very successful youth River Cats teams.
Faced with declining registration, the Petaluma Lacrosse Board has backed a plan by club athletic director and Petaluma High lacrosse coach Mike Lantier to drop Petaluma’s junior varsity team this spring.
The only local opponents Petaluma will play this year are Rancho Cotate, Casa Grande and Santa Rosa. If lacrosse were to become a school sport at Petaluma and Casa Grande, they could join the Marin County Athletic League and play the Marin County schools along with Sonoma Academy and Cardinal Newman.
Things are really bleak on the girls side, where, if what I’m being told is correct, the Petaluma and Casa Grande teams will have only seven teams in the entire state to play.
Petaluma lacrosse has enjoyed phenomenal success and growth. The next logical step is for it to become an official school-sanctioned sport at both Casa Grande and Petaluma and, some day at St. Vincent.
The club has offered to pay all expenses, including uniforms, equipment, coaches’ salaries, transportation and officials.
But school administrators are right, there will be costs the league hasn’t thought of, such as field preparation, administrator supervision, athletic secretary and athletic director time. Adding lacrosse will not be without expense to the school district.
Petaluma lacrosse officials must also realize that they will no longer have complete control over the high school program. Things like hiring coaches and discipline will now be controlled by the individual schools.
But those obstacles can be overcome. If the school officials and the Petaluma Lacrosse board, parents and coaches work together, there is no reason lacrosse cannot be added as a school program at both Petaluma and Casa Grande high schools as soon as next year, with St. Vincent to follow as soon as enough players are available.