The National Lacrosse League has announced that the league has reached a two-year agreement with CBS Sports Network to air NLL games during the 2012 and 2013 seasons. The national television package for the 2012 season features five regular-season and three post-season games, including the 2012 NLL Championship Game.
All games will air live on Saturday evenings, marking the first primetime weekly television package in league history. All games will also be broadcast in High Definition.
“We’re excited to have a television partner that is committed to the sport of lacrosse and the National Lacrosse League”, said NLL Commissioner George Daniel. “CBS Sports Network is a fast-growing network, and we look forward to showcasing the hard-hitting and high-scoring action of the NLL.”
“The NLL adds to our extensive line-up of lacrosse programming and we’re thrilled to showcase the compelling action nationally,” said Ross Molloy, Vice President, CBS Sports Network. “Lacrosse is one of the fastest growing sports and we’re excited to further serve the passionate fan base.”
In an article that appears in this week’s edition of The Sports Business Journal, CBS Sports Network President David said, “We’re making a big lacrosse commitment at the college and pro levels, because while it’s seen a lot of growth recently, we still see a lot of potential remaining”.