Daily Archives: December 3, 2011

National Youth Lacrosse: US Lacrosse “Sports Science & Safety” Committee Releases Recommendations For 2012 Including Training, Practice, Hydration, And Concussion Prevention

The US Lacrosse Sports Science and Safety Committee, a diverse group of professionals that specialize in a variety of disciplines within the sports medicine field, today released the position paper “Boys’ and Girls’ Youth Lacrosse Participation Recommendations.” The paper codifies US Lacrosse’s effort to combine existing medical literature with common-sense solutions during a year-long project to turn the focus of the youth game to player development, team play, sportsmanship and safety. The project reached a milestone in September, when, after nine months of research and development, age-appropriate playing rules for youth lacrosse were passed by the US Lacrosse Board of Directors. CLICK ON PICTURE TO VIEW RECOMMENDATIONS.

For more:  http://www.uslacrosse.org/UtilityNav/AboutTheSport/HealthSafety/CommitteeMembers.aspx


Marketing Lacrosse: Pepsico USA’s “Mountain Dew Lacrosse” From Tracey Locke Agency (Wilton, CT)

Client: Pepsico,USA...Brand: Mountain Dew...Agency: Tracey Locke, Wilton, CT...Build awareness of the Mountain Dew brand by associating it with the tough, energetic, fast paced sport of Lacrosse. The overall look needed to be visually impactful and relevant to the target consumer age group (males 18yrs+ with key interests in sports, gaming, and anime).