Daily Archives: September 22, 2013

Professional Lacrosse: MLL All-Star Paul Rabil Hires Global-Leader Marketing Agency Octagon To Represent His Personal Brand, Sport Of Lacrosse


Octagon Athletes And PersonalitiesThe 27-year-old Rabil in a telephone interview said he sought a long-term, global-minded partner capable of increasing not only his personal brand, but the sport of lacrosse at both the professional and development levels. Rabil is the first lacrosse player represented by Octagon, a unit of Interpublic Group of Cos., the second-largest U.S. advertising company.

Paul RabilKane said there are similarities between Rabil and Phelps, who won a record eight gold medals at the 2008 Beijing Games. Phelps has endorsements with, among others, Louis Vuitton, Subway, Head & Shoulders, Speedo, Omega and Hilton. Octagon also manages the swimmer’s foundation.

Paul Rabil, the first professional lacrosse player to amass a million-dollar endorsement portfolio, has hired Octagon as his marketing representative.

By Scott Soshnick

By Scott Soshnick

Rabil said he’s joining the firm’s Personalities & Properties division and will be represented by agent Erin Kane, whose clients include Olympic softball pitcher Jennie Finch. The division includes Nascar driver Jimmie Johnson and former National Football League coaches Bill Cowher, Brian Billick and Herm Edwards. Olympic swimming champion Michael Phelps is also an Octagon client.

“Octagon has a track record with other professional athletes whose sport has a growing participation at the youth level but low visibility at the pro level,” said Rabil, who had been represented by Baltimore-based attorney Ira Rainess.

“We envision having Paul alongside top athletes in other sports. It comes down to personality that captures imagination,” said Kane, adding that her first order of business is to perform a brand analysis of the two-time Major League Lacrosse Most Valuable Player. “Paul brings lacrosse out of the niche area.”

For more:  http://www.bloomberg.com/news/2013-09-23/lacrosse-millionaire-rabil-joins-olympic-champ-phelps-at-octagon.html

Ivy League Lacrosse: “Harvard Lacrosse Stadium” On A September 2013 Day @HarvardLacrosse


Harvard Lacrosse Stadium September 2013

Harvard Stadium on a beautiful Fall day…@HarvardLacrosse Official Twitter of Harvard Men’s Lacrosse #Ivy League

Lacrosse In Commercials: Boston Cannons All-Star Paul Rabil Appears In Latest ESPN SportsCenter “DaDaDa, DaDaDa” Commercial (Video)


Whenever you hear SportsCenter’s “DaDaDa, DaDaDa,” you know something amazing just happened. Paul Rabil in latest SportsCenter “DaDaDa, DaDaDa” commercial…..

Lacrosse Skills And Training: “BTB Players Manual” Features 10 Online Videos Focusing On Offensive, Defensive Lacrosse Skill Development Combined With Strength, Speed And Conditioning Training


BTB Players ManualThe BTB Players Manual is a series of 10 online videos that focus on passing, catching, ground balls, dodging, shooting, offense, and BTB Lacrosse Videosdefense, as well as strength, speed, and conditioning training. The BTB Players Manual also consists of a complete workout calendar with daily workouts, a systematic training guide and tips, and a college recruiting seminar.

Lacrosse Coaches Matt Rienzo and Jesse Miller have joined forces with some of the top professional lacrosse players in the country (Danny Glading, Mike Kimmel, Barney Ehrmann, and Kyle Dixon) to produce the most comprehensive lacrosse skill development and training program ever created.

BTB Lacrosse Team MembersFour year professional lacrosse player with the Chesapeake Bayhawks and 3-time All-American at UVA, Danny Glading, had this to say about the BTB Players Manual, “If you want to improve at lacrosse and become an elite player, then you need to use the BTB Players Manual.  It’s the only lacrosse development program of its kind, and it will teach you, step by step, how to take your game to the next level. This one of a kind program teaches you how to practice the most important parts of the game, in the right order, and the right way.  Coach Rienzo and Coach Miller are awesome coaches, and if you follow their program from start to finish, you will take your game to the next level.”

Matt Rienzo BTB Lacrosse

Matt Rienzo, Former Georgetown Men’s Lacrosse Asst. Coach

Coaches Matt Rienzo and Jesse Miller have over 25 years of combined coaching experience at Georgetown University, the University of Notre Dame, Tufts University, and Gonzaga College High School, and they have coached over 40 collegiate All-Americans.

Rienzo, who coached in six NCAA Quarterfinals and one Final Four, said this about the BTB Players Manual, “This program is perfect if you are a lacrosse player looking to get an edge on your competition.

It is great for coaches looking for new drills and techniques. It is also ideal for parents who want to learn more about the game to be able to teach their sons.

Jesse Miller Gonzaga College High School Boys Lacrosse Coach

Jesse Miller

You learn the exact same techniques and drills that all the college and pro players do every day, and if you follow the program we guarantee that you will improve quickly and see results immediately.”

The BTB Players manual is available on your smart phone, tablet, or computer, and you can watch all the videos and workouts on the field during your workouts.

For more information about the BTB Players Manual visit: www.BTBPlayersManual.com.