Professional Lacrosse: MLL All-Star Paul Rabil Hires Global-Leader Marketing Agency Octagon To Represent His Personal Brand, Sport Of Lacrosse


Octagon Athletes And PersonalitiesThe 27-year-old Rabil in a telephone interview said he sought a long-term, global-minded partner capable of increasing not only his personal brand, but the sport of lacrosse at both the professional and development levels. Rabil is the first lacrosse player represented by Octagon, a unit of Interpublic Group of Cos., the second-largest U.S. advertising company.

Paul RabilKane said there are similarities between Rabil and Phelps, who won a record eight gold medals at the 2008 Beijing Games. Phelps has endorsements with, among others, Louis Vuitton, Subway, Head & Shoulders, Speedo, Omega and Hilton. Octagon also manages the swimmer’s foundation.

Paul Rabil, the first professional lacrosse player to amass a million-dollar endorsement portfolio, has hired Octagon as his marketing representative.

By Scott Soshnick

By Scott Soshnick

Rabil said he’s joining the firm’s Personalities & Properties division and will be represented by agent Erin Kane, whose clients include Olympic softball pitcher Jennie Finch. The division includes Nascar driver Jimmie Johnson and former National Football League coaches Bill Cowher, Brian Billick and Herm Edwards. Olympic swimming champion Michael Phelps is also an Octagon client.

“Octagon has a track record with other professional athletes whose sport has a growing participation at the youth level but low visibility at the pro level,” said Rabil, who had been represented by Baltimore-based attorney Ira Rainess.

“We envision having Paul alongside top athletes in other sports. It comes down to personality that captures imagination,” said Kane, adding that her first order of business is to perform a brand analysis of the two-time Major League Lacrosse Most Valuable Player. “Paul brings lacrosse out of the niche area.”

For more:  http://www.bloomberg.com/news/2013-09-23/lacrosse-millionaire-rabil-joins-olympic-champ-phelps-at-octagon.html

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