Tag Archives: Easton Lacrosse

Lacrosse Equipment: “Easton Lacrosse” To Be Discontinued By Easton-Bell Sports Inc.; Reports Lower Sales As It Exits Lacrosse Product Category

Easton Lacrosse logo black

Easton-Bell Sports Inc. reported on Tuesday a decrease in sales in its second quarter, largely due to lower hockey sales and its exit from the lacrosse product category.

The Company had net sales of $201.6 million for the second quarter of 2013, a decrease of 5.8% as compared to $214.1 million of net sales for the second quarter of 2012. The sales decrease is primarily attributable to the exit of the non-core fitness products category and lower hockey sales. Gross margin increased by 70 basis points (“bps”) to 35.7% from 35.0%. Adjusted EBITDA exclusive of one-time severance expenses related to management changes and costs related to the exit of the lacrosse product category was $23.5 million, a decrease of $2.2 million or 8.7% from $25.7 million during the second quarter last year.

Easton Bell Sports

Easton Bell Sports Companies

For more: http://www.sfvbj.com/news/2013/aug/13/hockey-lacrosse-hurt-easton-bell-sales/


Easton Lacrosse Announces “The Dream Crazy Tour” With Casting Call For A “Lacrosse Video Host” To Travel Country On Video Filming Tour By Bus From April-December 2011 (Video)

Lacrosse Equipment: Easton Lacrosse Releases “Wall Ball” Video Featuring Casey Powell And Brett Queener (Video)

Easton Lacrosse “Wall Ball,” video featuring national lacrosse stars Casey Powell and Brett Queener.

Easton Lacrosse fans – we are encouraging you to “Find Their Wall,” by submitting your own “wall ball” videos to Facebook and be entered to win an Easton Lacrosse stick.

Easton Lacrosse (Van Nuys, CA) Ships First Lacrosse Sticks And Heads To National Specialty Lacrosse Retailers In February 2011

Putting some new life in the Easton brand takes more than just engineering and better materials. There needs to be an element of

Chris Zimmerman, president of Van Nuys-based Easton Sports.

good storytelling added in and that is what creates companies that win.

While Easton-Bell had already entered the lacrosse business before Zimmerman was hired, he fits well with the strategy in that he played the sport while in high school. In college he played hockey.

In fact, in discussing the spreading popularity of lacrosse Zimmerman points out there is an overlap in states where hockey is also popular, such as Michigan and Minnesota.

Long played mainly on the athletic fields of East Coast prep schools, lacrosse has made a big enough showing in other parts of the country for a Van Nuys company to take notice.

Easton Sports this month began shipping to specialty stores and major retailers its first batch of lacrosse equipment, joining on shelves the baseball and hockey equipment that has made the company a well-known brand.

In the company’s offices are display rooms filled with baseball bats and gloves and hockey sticks, masks and protective gears.

Will lacrosse soon join them?

“That’s what we are still figuring out,” said Chris Zimmerman, the president of Easton Sports.

Lacrosse is the first new team sport that Easton has added in 25 years to its product line as it and parent company Easton-Bell Sports pursue new business. The company also opened a new helmet technology center in Northern California in 2010 and started other new business lines.

Lacrosse is one of the fastest growing sports in the country.

US Lacrosse, the governing body of the sport, puts the number of youth, high school, collegiate, post-collegiate and professional players at 568,000 in 2009, an 8 percent increase over 2008.

Easton’s interest in the sport began more than a year ago, with the purchase of a small equipment manufacturer in Northern California, Talon Lacrosse. That company was founded by three former college lacrosse players who remain a part of the new division of Easton.

Following the Talon acquisition came the development period of refining shafts (or sticks) and designing new equipment.

This is where the expertise Easton has developed over the decades came into play and blending it with the passion and knowledge of lacrosse brought by the Talon founders.

“Easton has always been a company of innovative materials and engineering expertise,” Zimmerman said.

For more: http://www.sfvbj.com/news/2011/feb/28/new-game/

Lacrosse Equipment: Easton Lacrosse Introduced 2011 “Launch Head” And “Stealth Scandium Alloy” Sticks At US Lacrosse National Convention (Video)

Doug Appleton from Easton Lacrosse displays brand new 2011 product line. Scandium shafts with textured rubber grip. The Launch is the first adjustable head in lacrosse that you can easily adjust with a screw driver to make your own specific pocket.

Lacrosse Photos: Verdict Photography Featured On EastonLacrosse.com Website

Verdict Photography product shots are featured on EastonLacrosse.com website. http://verdictphotography.blogspot.com

Lacrosse Equipment: Easton Lacrosse To Launch February 15, 2011 (Video)