Q: Why did Easton-Bell Sports acquire Talon Lacrosse?
Lacrosse is a growth sport and one of the few in which Easton was not involved prior to the Talon acquisition. Entering the lacrosse equipment market is a natural extension for Easton, as it designs and develops leading innovative “protect and perform” products under well known brands such as Easton hockey, Easton baseball, Bell cycling helmets, Giro cycling and snow action helmets, Riddell football and Blackburn cycling.
Easton acquired Talon for its knowledge of lacrosse industry and passion for the game. Combined with Easton’s R&D resources and distribution channels, Talon provides a solid foundation for Easton’s entrance into the lacrosse equipment market. The new lacrosse division will leverage Easton’s innovative design, materials and technology to develop authentic, innovative and high performance lacrosse equipment that emphasizes the tradition and core values of lacrosse.
Q: What will be the name of the new lacrosse division?
The division will be called Easton Lacrosse.
Q: Where will the new division be located?
The new Easton Lacrosse division will be located in Scotts Valley, California, which is south of San Francisco near San Jose, where Easton-Bell Sports has also established a new Helmet Technology Center serving all sports.
Q: Who will be involved in building the Easton Lacrosse product line?
The Talon founders (Doug Appleton, Cort Kim and Blake Kim) and designer Andrew Szurley will all have strategic roles with Easton Lacrosse, including design, operations and sales. Doug Appleton will be the general manager. We will be working closely with the entire Easton-Bell Sports R&D department, similar to the way Easton Hockey and Baseball have drawn on the expertise of Giro and Riddell in developing the industry-defining Stealth Grip and Z-Shock helmets. We plan to combine Talon’s knowledge and expertise of the lacrosse market with that of Easton-Bell Sports entire family of brands.
Q: What types of products will Easton Lacrosse bring to market?
Easton Lacrosse expects to develop a full line of innovative and high performance lacrosse equipment and accessories.
Q: What will happen to Talon’s name and products?
The current plan is to continue with selected Talon products as a sub-brand of Easton Lacrosse, and develop new product under the Easton brand name. We are in the process of integrating the two companies and will be reviewing our product plans and finalizing our strategy.
Q: When will Easton Lacrosse products be introduced to the market?
We expect to begin introducing Easton Lacrosse equipment in time for the 2011 season. We just completed the acquisition of Talon and are working on integrating our operations. The next phase will be a product review and development of new products.
Q: How do you think the lacrosse community will view Easton’s entrance into lacrosse?
We think it will be well received by consumers who are familiar with Easton-Bell products. Easton-Bell Sports is known for designing and producing innovative, high performance “protect and perform” sports equipment. We are a market leader in every sport for which we design and develop equipment, including well-known brands such as Easton hockey, Easton baseball, Bell cycling helmets, Giro cycling and snow action helmets, Riddell football and Blackburn cycling accessories. We are looking forward to bringing those same qualities to the lacrosse market.
Q: What will be the impact of Easton Lacrosse on the lacrosse industry?
Easton-Bell Sports is a leading competitor in every sport in which it is involved, and the Easton Lacrosse division will strive to become a leader and premier brand in the lacrosse market as well. We believe this will result in more competition to produce high quality lacrosse equipment.